Human–AI Collaboration Reshaping Creative Labor and Professional Identity Dynamics

Authors

DOI:

https://doi.org/10.66203/manexia.02204

Keywords:

human–AI collaboration, creative labor, identity transformation, hybrid intelligent labor, distributed creativity, socio-technical systems

Abstract

Creativity is increasingly no longer an exclusively human endeavor, as artificial intelligence becomes deeply embedded in processes of ideation, production, and evaluation. This shift challenges established assumptions about authorship, originality, and professional identity within the creative economy. Despite growing research on digital labor, artificial intelligence, and identity work, these domains remain theoretically fragmented, limiting understanding of how human–AI collaboration reshapes both creative processes and identity construction. This study addresses this gap by developing an integrative conceptual framework that bridges creative labor theory, identity work, and socio-technical perspectives. Using a mechanism-based analytical approach, the study conceptualizes creative labor as a hybrid co-creative system characterized by generative expansion, iterative co-creation, algorithmic mediation, and human curation. It further explains how these processes trigger identity transformation through recursive stages of destabilization, experimentation, negotiation, and reconstruction. The study contributes by reframing creativity as a distributed process, extending identity theory to incorporate AI as an active participant, and introducing the concept of hybrid intelligent labor, offering a foundation for future empirical inquiry.

References

Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations. Research in Organizational Behavior, 36, 157–183. https://doi.org/10.1016/j.riob.2016.10.001

Amankwah-Amoah, J., Khan, Z., & Wood, G. (2024). Artificial intelligence and business transformation: A review and research agenda. Technological Forecasting and Social Change, 198, 122950. https://doi.org/10.1016/j.techfore.2023.122950

Anantrasirichai, N., & Bull, D. (2022). Artificial intelligence in the creative industries: A review. Artificial Intelligence Review, 55(1), 589–656. https://doi.org/10.1007/s10462-021-10039-7

Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations. Journal of Management, 40(5), 1297–1333. https://doi.org/10.1177/0149206314527128

Arthur, W. B. (2009). The nature of technology: What it is and how it evolves. Free Press.

Ashforth, B. E., Harrison, S. H., & Corley, K. G. (2020). Identification in organizations: An examination of four fundamental questions. Journal of Management, 46(1), 31–59. https://doi.org/10.1177/0149206319876649

Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20–39. https://doi.org/10.5465/amr.1989.4278999

Autor, D. H. (2015). Why are there still so many jobs? Journal of Economic Perspectives, 29(3), 3–30. https://doi.org/10.1257/jep.29.3.3

Beech, N. (2008). On the nature of dialogic identity work. Organization, 15(1), 51–74. https://doi.org/10.1177/1350508407084487

Braidotti, R. (2019). Posthuman knowledge. Polity Press.

Brown, A. D. (2015). Identities and identity work in organizations. International Journal of Management Reviews, 17(1), 20–40. https://doi.org/10.1111/ijmr.12035

Brynjolfsson, E., Rock, D., & Syverson, C. (2018). Artificial intelligence and the modern productivity paradox. Economics of Innovation and New Technology, 27(7), 1–18. https://doi.org/10.1080/10438599.2018.1496127

Caza, B. B., Vough, H., & Puranik, H. (2018). Identity work in organizations. Annual Review of Organizational Psychology and Organizational Behavior, 5, 1–26. https://doi.org/10.1146/annurev-orgpsych-032117-104634

Cheney-Lippold, J. (2017). We are data: Algorithms and the making of our digital selves. NYU Press.

Couldry, N., & Mejias, U. A. (2019). The costs of connection. Stanford University Press.

Duffy, B. E. (2016). The romance of work. Social Media + Society, 2(3). https://doi.org/10.1177/2056305116666307

Duffy, B. E., Poell, T., & Nieborg, D. B. (2019). Platform practices in cultural industries. Social Media + Society. https://doi.org/10.1177/2056305119879672

Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239–263. https://doi.org/10.2307/2393235

Elsbach, K. D. (2009). Identity affirmation through “signature style”. Journal of Management Studies, 46(6), 1046–1070. https://doi.org/10.1111/j.1467-6486.2009.00821.x

Faraj, S., Pachidi, S., & Sayegh, K. (2018). Working with AI. Information and Organization, 28(1), 1–12. https://doi.org/10.1016/j.infoandorg.2018.01.002

Fleming, L. (2001). Recombinant uncertainty. Management Science, 47(1), 117–132. https://doi.org/10.1287/mnsc.47.1.117.10671

Florida, R. (2002). The rise of the creative class. Basic Books.

Frey, C. B., & Osborne, M. A. (2017). The future of employment. Technological Forecasting and Social Change, 114, 254–280. https://doi.org/10.1016/j.techfore.2016.08.019

Gandini, A. (2016). Digital work. Palgrave Macmillan.

Gill, R. (2002). Cool, creative and egalitarian? Information, Communication & Society, 5(1), 70–89. https://doi.org/10.1080/13691180110117668

Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity. Academy of Management Review, 25(1), 63–81. https://doi.org/10.5465/amr.2000.2791603

Haenlein, M., & Kaplan, A. M. (2019). Artificial intelligence and robots. Business Horizons, 62(1), 5–14. https://doi.org/10.1016/j.bushor.2018.08.004

Hargadon, A. B., & Bechky, B. A. (2006). When collections of creatives become creative collectives. Organization Science, 17(4), 484–500. https://doi.org/10.1287/orsc.1060.0200

Hesmondhalgh, D., & Baker, S. (2010). Creative labour. Routledge.

Hutchins, E. (1995). Cognition in the wild. MIT Press.

Ibarra, H. (1999). Provisional selves. Administrative Science Quarterly, 44(4), 764–791. https://doi.org/10.2307/2667055

Ibarra, H., & Obodaru, O. (2016). Betwixt and between identities. Research in Organizational Behavior, 36, 47–64. https://doi.org/10.1016/j.riob.2016.06.003

Jarrahi, M. H. (2018). Artificial intelligence and the future of work. Business Horizons, 61(4), 577–586. https://doi.org/10.1016/j.bushor.2018.03.007

Kallinikos, J., Aaltonen, A., & Marton, A. (2021). Data-driven innovation. Research Policy, 50(1), 104147. https://doi.org/10.1016/j.respol.2020.104147

Kellogg, K. C., Valentine, M. A., & Christin, A. (2020). Algorithms at work. Academy of Management Annals, 14(1), 366–410. https://doi.org/10.5465/annals.2018.0174

Kuhn, K. M., & Maleki, A. (2017). Micro-entrepreneurs. Academy of Management Perspectives, 31(3), 183–200. https://doi.org/10.5465/amp.2015.0147

Latour, B. (2005). Reassembling the social. Oxford University Press.

Leonardi, P. M. (2011). When flexible routines meet flexible technologies. MIS Quarterly, 35(1), 147–167.

Maitlis, S., & Christianson, M. (2014). Sensemaking in organizations. Academy of Management Annals, 8(1), 57–125. https://doi.org/10.5465/19416520.2014.873177

Menger, P. M. (1999). Artistic labor markets. Annual Review of Sociology, 25, 541–574.

Nambisan, S. (2017). Digital entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254

Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation. Research Policy, 48(8), 103773. https://doi.org/10.1016/j.respol.2019.03.018

Nieborg, D. B., & Poell, T. (2018). Platformization of cultural production. New Media & Society, 20(11), 4275–4292. https://doi.org/10.1177/1461444818769694

Noy, S., & Zhang, W. (2023). Experimental evidence on productivity effects of generative AI. Science, 381(6654), 187–192. https://doi.org/10.1126/science.adh2586

Orlikowski, W. J. (2007). Sociomaterial practices. Organization Studies, 28(9), 1435–1448. https://doi.org/10.1177/0170840607081138

Orlikowski, W. J., & Scott, S. V. (2008). Sociomateriality. Academy of Management Annals, 2(1), 433–474. https://doi.org/10.5465/19416520802211644

Petriglieri, J. L. (2011). Under threat. Academy of Management Review, 36(4), 641–662. https://doi.org/10.5465/amr.2009.0088

Potts, J., Cunningham, S., Hartley, J., & Ormerod, P. (2008). Social network markets. Journal of Cultural Economics, 32(3), 167–185. https://doi.org/10.1007/s10824-008-9066-5

Pratt, M. G., Rockmann, K. W., & Kaufmann, J. B. (2006). Constructing professional identity. Academy of Management Journal, 49(2), 235–262. https://doi.org/10.5465/amj.2006.20786060

Raisch, S., & Krakowski, S. (2021). Artificial intelligence and management. Academy of Management Review, 46(1), 192–210. https://doi.org/10.5465/amr.2019.0058

Srnicek, N. (2017). Platform capitalism. Polity Press.

Sutherland, W., & Jarrahi, M. H. (2018). The gig economy. International Journal of Information Management, 43, 328–338. https://doi.org/10.1016/j.ijinfomgt.2018.07.004

Teece, D. J. (2007). Dynamic capabilities. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640

Vallas, S., & Schor, J. B. (2020). What do platforms do? Annual Review of Sociology, 46, 273–294. https://doi.org/10.1146/annurev-soc-121919-054857

Verhoef, P. C., Broekhuizen, T., Bart, Y., et al. (2021). Digital transformation. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022

Vial, G. (2019). Understanding digital transformation. Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/j.jsis.2019.01.003

Wood, A. J., Graham, M., Lehdonvirta, V., & Hjorth, I. (2019). Good gig, bad gig. Work, Employment and Society, 33(1), 56–75. https://doi.org/10.1177/0950017018785616

Downloads

Published

04-05-2026