TRUST-SCALE as Strategic Infrastructure: Explaining How SMEs Convert Credibility into Inclusive Upgrading
DOI:
https://doi.org/10.66203/directiva.01105Keywords:
SME upgrading, trust orchestration, dynamic capabilities, signaling theory, institutional legitimacy, TRUST-SCALE frameworkAbstract
Small and medium-sized enterprises (SMEs) are widely recognized as drivers of inclusive economic growth, yet many remain trapped in low-productivity trajectories despite access to resources and policy support. Existing literature predominantly explains SME upgrading through capability-based and resource-oriented perspectives, while under-theorizing the role of trust as a generative mechanism. This study addresses this theoretical gap by developing TRUST-SCALE as a conceptual framework that positions trust as a strategically orchestrated infrastructure rather than a passive outcome. Adopting a theory-building approach, the study integrates dynamic capability theory, signaling theory, institutional theory, and trust theory to construct a mechanism-based model explaining how SMEs convert entrepreneurial capability into upgrading outcomes. The framework conceptualizes trust as emerging from two interrelated layers: trust formation and trust scaling, coordinated through informational, behavioral, and institutional mechanisms. The proposed model contributes by reconceptualizing trust as an orchestrated capability, integrating fragmented theoretical streams, and offering a process-based explanation of SME upgrading. It further provides a foundation for future empirical research and the development of measurement instruments to examine trust-driven upgrading across diverse institutional contexts.
References
Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39–58. https://doi.org/10.1177/0149206316678451
Audretsch, D. B., & Belitski, M. (2021). Knowledge complexity and firm performance: Evidence from the European SMEs. Journal of Business Research, 123, 550–563. https://doi.org/10.1016/j.jbusres.2020.10.014
Bachmann, R., & Inkpen, A. C. (2011). Understanding institutional-based trust building processes in inter-organizational relationships. Organization Studies, 32(2), 281–301. https://doi.org/10.1177/0170840610397477
Bachmann, R., Gillespie, N., & Priem, R. (2015). Repairing trust in organizations and institutions: Toward a conceptual framework. Organization Studies, 36(9), 1123–1142. https://doi.org/10.1177/0170840615599334
Barney, J. B., & Felin, T. (2013). What are microfoundations? Academy of Management Perspectives, 27(2), 138–155. https://doi.org/10.5465/amp.2012.0107
Beck, T., & Demirgüç-Kunt, A. (2006). Small and medium-size enterprises: Access to finance as a growth constraint. Journal of Banking & Finance, 30(11), 2931–2943. https://doi.org/10.1016/j.jbankfin.2006.05.009
Bergh, D. D., Connelly, B. L., Ketchen, D. J., & Shannon, L. M. (2014). Signaling theory and equilibrium in strategic management research. Journal of Management Studies, 51(8), 1334–1360. https://doi.org/10.1111/joms.12097
Bitektine, A., & Haack, P. (2015). The “macro” and the “micro” of legitimacy. Academy of Management Review, 40(1), 49–75. https://doi.org/10.5465/amr.2013.0318
Bloom, N., Sadun, R., & Van Reenen, J. (2013). Management as a technology? American Economic Review, 103(3), 166–170. https://doi.org/10.1257/aer.103.3.166
Busse, C., Schleper, M. C., & Weilenmann, J. (2017). Extending the supply chain visibility boundary. International Journal of Physical Distribution & Logistics Management, 47(1), 18–40. https://doi.org/10.1108/IJPDLM-02-2016-0043
Cirera, X., & Maloney, W. F. (2017). The innovation paradox: Developing-country capabilities and the unrealized promise of technological catch-up. World Bank. https://doi.org/10.1596/978-1-4648-1160-9
Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity. Administrative Science Quarterly, 35(1), 128–152. https://doi.org/10.2307/2393553
Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. https://doi.org/10.1177/0149206310388419
Criscuolo, C., Gal, P. N., & Menon, C. (2014). The dynamics of employment growth: New evidence from 18 countries. OECD Science, Technology and Industry Policy Papers, 14, 1–56. https://doi.org/10.1787/5jz417hj6hg6-en
Cusolito, A. P., Safadi, R., & Taglioni, D. (2020). Inclusive global value chains. World Bank. https://doi.org/10.1596/978-1-4648-1450-1
Doern, R., Williams, N., & Vorley, T. (2019). Special issue on entrepreneurship and crises. Entrepreneurship & Regional Development, 31(5–6), 400–412. https://doi.org/10.1080/08985626.2018.1541590
Eggers, F. (2020). Masters of disasters? Journal of Business Research, 116, 199–208. https://doi.org/10.1016/j.jbusres.2020.05.025
Felin, T., Foss, N. J., & Ployhart, R. E. (2015). The microfoundations movement. Academy of Management Annals, 9(1), 575–632. https://doi.org/10.5465/19416520.2015.1007651
Fulmer, C. A., & Gelfand, M. J. (2012). At what level does trust matter? Journal of Management, 38(4), 1167–1230. https://doi.org/10.1177/0149206312439327
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping. MIS Quarterly, 27(1), 51–90. https://doi.org/10.2307/30036519
Grewal, D., Roggeveen, A. L., & Nordfält, J. (2020). The future of retailing. Journal of Retailing, 96(1), 69–82. https://doi.org/10.1016/j.jretai.2019.12.008
Helfat, C. E., & Martin, J. A. (2015). Dynamic managerial capabilities. Journal of Management, 41(5), 1281–1312. https://doi.org/10.1177/0149206314561301
Helfat, C. E., & Peteraf, M. A. (2015). Managerial cognitive capabilities. Strategic Management Journal, 36(6), 831–850. https://doi.org/10.1002/smj.2247
Jaakkola, E. (2020). Designing conceptual articles. AMS Review, 10(1–2), 18–26. https://doi.org/10.1007/s13162-020-00161-0
Khanna, T., & Palepu, K. (2010). Winning in emerging markets: A roadmap for strategy and execution. Harvard Business Press.
Kostova, T., & Zaheer, S. (1999). Organizational legitimacy under conditions of complexity: The case of the multinational enterprise. Academy of Management Review, 24(1), 64–81. https://doi.org/10.5465/amr.1999.1580441
Langley, A., Smallman, C., Tsoukas, H., & Van de Ven, A. H. (2013). Process studies. Academy of Management Journal, 56(1), 1–13. https://doi.org/10.5465/amj.2013.4001
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: Definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51–70. https://doi.org/10.1007/s11747-020-00733-3
Lumineau, F., Eckerd, S., & Handley, S. (2021). Inter-organizational relationships. Journal of Operations Management, 67(1), 1–16. https://doi.org/10.1002/joom.1113
Luo, Y. (2022). New connectivity in the fragmented world. Journal of International Business Studies, 53(6), 962–978. https://doi.org/10.1057/s41267-022-00504-9
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). Integrative model of organizational trust. Academy of Management Review, 20(3), 709–734. https://doi.org/10.5465/amr.1995.9508080335
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334–359. https://doi.org/10.1287/isre.13.3.334.81
Nambisan, S., Zahra, S. A., & Luo, Y. (2019). Global platforms and ecosystems: Implications for international business theories. Journal of International Business Studies, 50(9), 1464–1486. https://doi.org/10.1057/s41267-019-00262-4
OECD. (2023). SME and entrepreneurship outlook 2023. OECD Publishing. https://doi.org/10.1787/34907e9c-en
Pavlou, P. A., & Dimoka, A. (2006). Nature and role of feedback text. Information Systems Research, 17(4), 392–414. https://doi.org/10.1287/isre.1060.0106
Post, C., Sarala, R., Gatrell, C., & Prescott, J. E. (2020). Advancing theory. Journal of Management Studies, 57(2), 351–376. https://doi.org/10.1111/joms.12515
Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Trust in organizations. Academy of Management Review, 23(3), 393–404. https://doi.org/10.5465/amr.1998.926617
Scott, W. R. (2014). Institutions and organizations: Ideas, interests, and identities (4th ed.). Sage Publications.
Sirmon, D. G., Hitt, M. A., Ireland, R. D., & Gilbert, B. A. (2011). Resource orchestration. Journal of Management, 37(5), 1390–1412. https://doi.org/10.1177/0149206310385695
Spence, M. (1973). Job market signaling. Quarterly Journal of Economics, 87(3), 355–374. https://doi.org/10.2307/1882010
Stallkamp, M., & Schotter, A. P. J. (2021). Platforms and ecosystems. Journal of International Business Studies, 52(8), 1418–1436. https://doi.org/10.1057/s41267-021-00436-0
Suchman, M. C. (1995). Managing legitimacy. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
Suddaby, R., Bitektine, A., & Haack, P. (2017). Legitimacy. Academy of Management Annals, 11(1), 451–478. https://doi.org/10.5465/annals.2015.0101
Tadelis, S. (2016). Reputation and feedback systems. Annual Review of Economics, 8, 321–340. https://doi.org/10.1146/annurev-economics-080315-015325
Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Tracey, P., Phillips, N., & Jarvis, O. (2018). Bridging institutional entrepreneurship. Academy of Management Journal, 61(2), 623–647. https://doi.org/10.5465/amj.2015.0830
Webb, J. W., Khoury, T. A., & Hitt, M. A. (2020). The influence of formal and informal institutional voids on entrepreneurship. Journal of Business Venturing, 35(5), 106056. https://doi.org/10.1016/j.jbusvent.2019.106056
Welter, F. (2012). Contextualizing entrepreneurship. Entrepreneurship Theory and Practice, 36(1), 165–184. https://doi.org/10.1111/j.1540-6520.2011.00491.x
Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. Free Press.
Zaheer, A., McEvily, B., & Perrone, V. (1998). Does trust matter? Organization Science, 9(2), 141–159. https://doi.org/10.1287/orsc.9.2.141
Zahra, S. A., Sapienza, H. J., & Davidsson, P. (2022). Entrepreneurship and dynamic capabilities. Journal of Business Venturing, 37(3), 106199. https://doi.org/10.1016/j.jbusvent.2021.106199
Zimmerman, M. A., & Zeitz, G. J. (2002). Beyond survival. Academy of Management Review, 27(3), 414–431. https://doi.org/10.5465/amr.2002.7389923
Downloads
Published
Issue
Section
Categories
License
This journal applies the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.