Open Access Policy

Marketra: Journal of Marketing Strategy and Customer Research provides immediate open access to its content, supporting the principle that making research freely available to the public promotes a greater global exchange of knowledge. All published articles are accessible online without subscription or payment.

Open Access Statement

Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of articles without asking prior permission from the publisher or the author, provided that proper attribution is given to the original work.

Copyright and Licensing

Authors retain copyright of their work while granting the journal the right of first publication. Articles are published under the Creative Commons Attribution (CC BY) license, allowing others to share and adapt the material with appropriate credit to the authors and the journal.

Archiving and Preservation

The journal utilizes the Open Journal Systems (OJS) platform to ensure digital preservation and long-term accessibility of published content.

Article Processing Charges

The journal does not charge any submission or publication fees. All accepted articles are published under a fully open access policy without financial barriers for authors or readers.