Privacy Statement

Marketra: Journal of Marketing Strategy and Customer Research is committed to ensuring the long-term preservation and accessibility of all published scholarly content through reliable digital archiving practices.

Digital Preservation

The journal utilizes the Open Journal Systems (OJS) platform to manage and preserve digital content. All published articles are stored in the journal’s online archive to ensure continuous access and availability.

Archiving Systems

Marketra supports digital preservation through recognized archiving systems and indexing services. Content may be included in institutional repositories, indexing databases, and third-party archiving services to ensure redundancy and long-term accessibility.

Access and Availability

All published content remains accessible to readers through the journal website. In the event of system disruption or journal discontinuation, reasonable efforts will be made to ensure continued access through alternative archiving platforms.

Metadata and Indexing

The journal ensures that all articles are published with complete metadata to support discoverability, citation, and indexing across academic databases and digital libraries.

Policy Updates

This archiving policy may be updated periodically to reflect improvements in digital preservation practices and compliance with international publishing standards.