About the Journal

Marketra: Journal of Marketing Strategy and Customer Research is an international peer-reviewed academic journal positioned at the intersection of marketing strategy, customer behavior, and digital transformation. The journal is dedicated to advancing theory-driven and insight-oriented scholarship in marketing, with a focus on strategic marketing decision-making, customer experience, and data-driven business growth in dynamic and competitive market environments.

Published by UDEX Institute under ScieDEX Journals, Marketra provides a platform for conceptual, analytical, and empirical research that contributes to the development of marketing knowledge and practice. Rather than focusing on purely tactical or short-term marketing activities, the journal emphasizes strategic perspectives that connect marketing frameworks with real-world customer dynamics, behavioral insights, and long-term brand and market development.

Operating under an open-access publishing model, all manuscripts undergo a rigorous double-blind peer review process to ensure academic integrity and scholarly rigor. The journal supports global knowledge exchange through digital archiving systems and encourages contributions that bridge theory and practice, strengthening marketing strategy, customer understanding, and innovation across industries and sectors.

Marketra welcomes a wide range of scholarly contributions, including conceptual papers, integrative literature reviews, theory-building research, and analytically rigorous empirical studies. The journal aims to contribute to global academic discourse while maintaining relevance for practitioners, marketing strategists, and policymakers in both emerging and developed market contexts.

The journal is committed to ethical publishing practices, transparency, and accessibility. All published articles are freely available to readers worldwide without subscription barriers. Information regarding publication policies, article processing charges (APC), and ethical guidelines can be accessed through the journal’s official website.