Marketra: Journal of Marketing Strategy and Cutomer Research

Marketra publishes research and scholarly insights in strategic marketing, customer behavior, and digital marketing. The journal emphasizes data-driven strategy, customer-centric thinking, and innovation in competitive and rapidly evolving market environments. Rather than presenting theory in isolation, Marketra highlights studies that connect marketing frameworks with real-world application across industries and digital ecosystems. Contributions are expected to demonstrate strong conceptual clarity, analytical rigor, and practical relevance for scholars, practitioners, and decision-makers seeking to understand modern marketing dynamics.