Hybrid Intelligence and Creative Economies
DOI:
https://doi.org/10.66203/manexia.02200Keywords:
hybrid intelligence, creative economy, value co-creation, distributed cognition, innovation dynamics, AI ethicsAbstract
Hybrid intelligence is redefining value creation in contemporary creative economies through the integration of human cognition and artificial intelligence. Creativity, innovation, and strategic capability increasingly emerge from distributed and interaction-based processes rather than isolated human agency. This transformation reshapes how organizations generate ideas, develop capabilities, and compete in dynamic environments. At the market level, authenticity and meaning are reconstructed through hybrid production systems, while ownership and responsibility become fragmented across multiple actors. Understanding these dynamics is essential for advancing theory and guiding practice in AI-mediated socio-technical systems.
References
Beverland, M. B. (2005). Crafting brand authenticity: The case of luxury wines. Journal of Management Studies, 42(5), 1003–1029. https://doi.org/10.1111/j.1467-6486.2005.00530.x
Dellermann, D., Ebel, P., Söllner, M., & Leimeister, J. M. (2019). Hybrid intelligence. Business & Information Systems Engineering, 61(5), 637–643. https://doi.org/10.1007/s12599-019-00595-2
Faraj, S., Pachidi, S., & Sayegh, K. (2018). Working and organizing in the age of artificial intelligence. Information and Organization, 28(1), 62–70. https://doi.org/10.1016/j.infoandorg.2018.02.007
Floridi, L., Cowls, J., Beltrametti, M., et al. (2018). AI4People—An ethical framework for a good AI society. Minds and Machines, 28(4), 689–707. https://doi.org/10.1007/s11023-018-9482-5
Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation management. MIS Quarterly, 41(1), 223–238. https://doi.org/10.25300/MISQ/2017/41:1.03
Raisch, S., & Krakowski, S. (2021). Artificial intelligence and management. Academy of Management Review, 46(1), 192–210. https://doi.org/10.5465/amr.2018.0072
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Lina Marlina (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This journal applies the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
