The Inclusion–Dependency Paradox: Platform-Orchestrated SME Participation and Asymmetric Value Capture in the ASEAN Digital Economy

Authors

DOI:

https://doi.org/10.66203/manexia.01307

Keywords:

platform ecosystems, sme inclusion, value capture, resource dependence, algorithmic governance, digital economy

Abstract

Platform ecosystems have become central infrastructures for small and medium-sized enterprise (SME) participation in emerging digital economies. While platform-mediated inclusion is widely associated with opportunity expansion, its structural consequences for autonomy and surplus distribution remain under-theorized. This article develops the concept of the Inclusion–Dependency Paradox to explain how platform-orchestrated SME participation simultaneously enhances value creation and intensifies structural dependence. Integrating platform ecosystem theory, resource dependence logic, value creation–value capture distinctions, and embeddedness scholarship, the analysis proposes a mechanism-based framework linking governance centralization, control over critical resources, and asymmetric value capture. Platform inclusion lowers entry barriers and expands market access, thereby increasing SME value creation capacity. However, concentrated control over algorithmic visibility, transactional infrastructure, and data flows reconfigures bargaining asymmetries and shapes surplus allocation. The model specifies a curvilinear relationship between inclusion and autonomy, suggesting that high levels of participation under centralized governance conditions amplify dependency risks. By reframing inclusion as structurally contingent rather than inherently empowering, this study advances a distribution-sensitive perspective on SME participation in digitally mediated markets.

References

Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39–58. https://doi.org/10.1177/0149206316678451

Adner, R., & Kapoor, R. (2010). Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance. Strategic Management Journal, 31(3), 306–333. https://doi.org/10.1002/smj.821

Casciaro, T., & Piskorski, M. J. (2005). Power imbalance, mutual dependence, and constraint absorption: A closer look at resource dependence theory. Administrative Science Quarterly, 50(2), 167–199. https://doi.org/10.2189/asqu.2005.50.2.167

Cennamo, C. (2021). Competing in digital markets: A platform-based perspective. Academy of Management Perspectives, 35(2), 265–291. https://doi.org/10.5465/amp.2016.0042

Cutolo, D., & Kenney, M. (2021). Platform-dependent entrepreneurs: Power asymmetries, risks, and strategies in the platform economy. Research Policy, 50(1), 104188. https://doi.org/10.1016/j.respol.2020.104188

Emerson, R. M. (1962). Power-dependence relations. American Sociological Review, 27(1), 31–41. https://doi.org/10.2307/2089716

Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91(3), 481–510.

Gulati, R., Sytch, M., & Tatarynowicz, A. (2012). The rise and fall of small worlds: Exploring the dynamics of social structure. Organization Science, 23(2), 449–471. https://doi.org/10.1287/orsc.1100.0592

Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276. https://doi.org/10.1002/smj.2904

Kellogg, K. C., Valentine, M. A., & Christin, A. (2020). Algorithms at work: The new contested terrain of control. Academy of Management Annals, 14(1), 366–410. https://doi.org/10.5465/annals.2018.0174

Kapoor, R. (2020). Ecosystems: Broadening the locus of value creation. Organization Science, 31(1), 94–114. https://doi.org/10.1287/orsc.2019.1307

Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: A multilevel perspective. Academy of Management Review, 32(1), 180–194. https://doi.org/10.5465/amr.2007.23464011

Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation and entrepreneurship: Progress, challenges, and key themes. Research Policy, 48(8), 103773. https://doi.org/10.1016/j.respol.2019.03.018

Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: A resource dependence perspective. Harper & Row.

Priem, R. L. (2007). A consumer perspective on value creation. Academy of Management Review, 32(1), 219–235. https://doi.org/10.5465/amr.2007.23464012

Tiwana, A. (2014). Platform ecosystems: Aligning architecture, governance, and strategy. Morgan Kaufmann.

Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42(1), 35–67. https://doi.org/10.2307/2393808

Downloads

Published

08-09-2025